Monday, October 24, 2011

Why Facebook is After Your Kids



In May 2011, Consumer Reports announced that 7.5 million kids age 12 and younger are on Facebook. The magazine called this “troubling news,” in no small part because their presence is at odds with federal law, which bars Web sites from collecting personal data about kids under 13 without permission from their parents. “Clearly, using Facebook presents children and their friends and families with safety, security and privacy risks,” Consumer Reports concluded.

Increasingly, Facebook is staking its future relevance and profits on this idea of sharing, which it made “frictionless” in late September. With certain apps on Facebook, like Spotify, you can choose to enable a feature where everyone can see what you’re listening to or viewing, without your hitting another key. Before rolling out frictionless sharing, Facebook emphasized that it is now easier to see what your default settings are. But the company refuses to change those settings so that the default would establish more privacy, no doubt because it affects Facebook’s bottom line.

As Zuckerberg put it in a radio interview: “We help you share information, and when you do that, you’re more engaged on the site, and then there are ads on the side of the page. The more you’re sharing, the more — the model all just works out.” Default settings are particularly important to this vision because most people (and especially teenagers) never change them. A recent Columbia University study of 65 college students found that 94 percent were sharing personal information on Facebook that they had not intended to make public.

Original Article: http://nyti.ms/pb2YUn

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