Perfect teeth - white, straight and evenly aligned - may be the ideal in America, but that aesthetic is not for everyone.
Japanese women are going gaga for a crowded, crooked-toothed smile with accentuated canine teeth, known as the 'yaeba' look.
Popular at dentists in Tokyo, a cosmetic procedure to create the yaeba effect involves attaching non-permanent adhesive mini-fangs to canine teeth.
Yaeba, meaning 'double tooth,' is a sought-after treatment at Dental Salon Plaisir in Tokyu's upmarket Ginza neighbourhood, where, perhaps in response to Twilight fans, Dr Kashiyama has been 'pushing' the $390 alteration, according to InventorSpot.com.
'Cute' fangs: Facebook fan pages are filled with photos of proud Yaeba devotees
Far from the usual blood-lusting connotations of vampires, the sharp-canined look is an attempt at making a smile more child-like, replicating the odd alignment of smiles that are affected by delayed baby teeth.
The look - frothed about on blogs, Facebook fan pages and on Japanese TV - is seen as adding a well-calculated dash of imperfection to a pretty face, adding to a woman's desirability.
Essentially, says the New York Times, the look is about a desire to appear younger.
Pace University's Dr Emilie Zaslow, assistant professor of communication studies, told the newspaper: 'The naturally occurring yaeba is because of delayed baby teeth, or a mouth that’s too small.
'It’s this kind of emphasis on youth and the sexualization of young girls.'
The trend follows the Western fondness of late for the gap-toothed smile - also a 'young' dental look.
Made popular by the likes of models Lara Stone, Georgia Jagger and Jessica Hart, the Madonna-style grin became a requested look at New York salons last year.
Dr Marc Lowenberg, a cosmetic dentist in Manhattan, told the New York Times in 2010: 'The white standard got too white. The perfection standard got too perfect.'
source: The UK Mail
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