To most owners of the new iPhone, the voice-activated feature called Siri is more than a virtual "assistant" who can help schedule appointments, find a good nearby pizza or tell you if it's going to rain.
She's also a she.
Siri answers questions in a part-human, part-robot voice that's deep, briskly efficient and distinctly female. (At least in the U.S. and four other countries. In France and the UK, Siri is male.)
People describe the app using female pronouns. Her gender has even prompted some users to flood blogs and online forums with sexually suggestive questions for Siri such as "What are you wearing?" (Siri's baffled response: "Why do people keep asking me this?")
The fuss over Siri's sex also raises a larger question: From voice-mail systems to GPS devices to Siri and beyond, why are so many computerized voices female?
One answer may lie in biology. Scientific studies have shown that people generally find women's voices more pleasing than men's.
"It's much easier to find a female voice that everyone likes than a male voice that everyone likes," said Stanford University Professor Clifford Nass, author of "The Man Who Lied to His Laptop: What Machines Teach Us About Human Relationships." "It's a well-established phenomenon that the human brain is developed to like female voices."
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