Facebook working on home page redesign and ads positioning

By making ads more prominent on some of the most frequently browsed parts of the sites, users may be more likely to click through or at least see them. If Facebook rolls out this redesign to the entire user base it could significantly increase the value of the site’s premium home page and profile ad inventory. 

Alternatively, by dynamically rearranging the home page and profile sidebar, Facebook could consistently trick users into looking at ads where they were expecting to see the Ticker or navigation column. Either way, the changes could allow it to charge advertisers more and increase revenues.

More clicks mean Facebook can charge higher premiums to advertisers, thus increasing the already expansive rainy-day fund Mark Zuckerberg has accumulated.

source: Redmond Pie & Tech Crunch